What is Search Engine Optimization SEO

Search engine optimization (SEO) is a way to make your website more discoverable in search engines. The concept of SEO has been around since the early days of the Internet, but over time it has evolved into a sophisticated tool that helps businesses get found online.

What is SEO in simple words?

Search engine optimization (SEO) is the process of optimizing your website to get more traffic from search engines. It’s not a quick fix, nor is it an overnight success. SEO takes time to work its magic, but it really can be a life-changing thing for your business. Click here to read more about How to do SEO for a website

How search engines work

The first thing you should know about search engines is that they are computers. All the data on a search engine’s hard drive is stored in binary code, which looks like a long string of ones and zeros to us mere humans. To make sense of this information, web crawlers—programs that visit websites and collect data—turn everything they find into text so it can be processed by humans.

Search engines also employ algorithms to interpret your queries and return relevant results based on their understanding of language (more on this below). Algorithms are rules that tell computers how to solve problems or analyze data; for example, Google uses an algorithm called PageRank when assessing how relevant a website is in response to a user’s query by examining factors such as link structure (the number and quality of links pointing at other websites) as well as popularity metrics like pageviews over time on individual pages within sites across the web at large.

In addition to using words from your query explicitly, search engines also analyze other signals related to content when ranking results —such as keywords found within anchors pointing back toward previous sites visited during history tracking cookies set by site owners — but these signals only help them refine their understanding where certain terms may appear more frequently than others within documents referenced via hyperlinks between pages with higher ranking positions compared against others ranked lower down due simply because there were fewer available slots available when compared against larger numbers.

Crawling, indexing, and ranking

Crawling and indexing are two of the most important processes in SEO. Crawling is the process of finding and accessing your content. It’s also known as indexing, which means storing your content in a search engine’s database so that it can be accessed by people who search for it and ranked based on its quality.

The third step is ranking: determining which content appears first in search results for relevant queries (the blue links). In other words, if you want to rank highly on Google for “SEO” then you’ll need to create great content about SEO – not just any old thing about SEO will do!

Keyword research

Keyword research is an important part of search engine optimization (SEO), a method of improving the visibility of a website or web page in search engines via organic search results.

Keywords are the words or phrases people type into search engines like Google, Yahoo, and Bing when looking for information on products and services. Keywords help define what content users are looking for from your business website so you can improve user experience by providing them with relevant information tailored to their needs.

On-page SEO

On-page SEO is the process of optimizing your page for search engines. You can optimize your page using several techniques, including

Creating an XML sitemap to help Google crawl and index all the pages on your site. Visit https://www.xml-sitemaps.com/ for more info about how to do this.* Creating an HTML sitemap that shows the structure of individual web pages, which helps people navigate through and understand them better.* Adding meta tags (both title and description) so that Google knows what kind of content you have on your website, where it’s located (URL), and how important it is relative to other pages on the web.

Click here to read more about How to do on-page SEO

Technical SEO

Technical SEO is all about making sure your site is indexable and accessible to search engines. This means identifying and fixing any technical issues that are preventing search engines from crawling and indexing your content, such as:

• Tags, redirects, robots.txt (a file that tells search crawlers what to do with your site), and sitemaps (a text file listing the URLs of all the pages on a website).
• Duplicate content (multiple versions of the same page).
• Broken links.
• Things like 404 errors or other HTTP status codes that don’t tell Google what happened when people clicked through from its result pages to yours.

Link building

Link building is a crucial part of SEO. It’s not just about getting your content published on other sites, though that’s certainly one way to go about it. Link building refers to the process of getting links from other websites back to yours so that search engines will know that your site is relevant and rank it accordingly.

Link building can be done in many ways:

• Guest blogging (writing articles for another website)
• Commenting on relevant blogs and forums
• Getting coverage in media publications

SEO is a great way to get your site discovered

Search engine optimization (SEO) is a great way to get your site discovered. If you’re building a website, it’s important to understand how search engines work and what techniques you can use to help them index your content and drive traffic back to the site.

Some people think of SEO as a magic bullet that will immediately catapult their website to the top of search results. This isn’t true—SEO is a long-term strategy that takes time to implement effectively, but if done right can have huge benefits over time.

Conclusion

That’s all there is to it! SEO can be a bit complicated, but if you follow these steps, you should be well on your way to getting your site discovered.