What Is Link Building In SEO: The Beginner’s Guide

Oct 20 ,2022 | Uncategorized | admin

Link building is an important part of search engine optimization. It helps you get a better position in the search results and thus increases your website traffic. But, it is no longer as simple as creating links out there for all to see. You need to be careful about the kind of links you create and where you place them so that they don’t harm your website’s ranking in Google SERPs (Search Engine Results Pages). For this reason, we have compiled a list of strategies that have worked well for us over years:

Guest Blogging

Guest blogging is a great way to build links, get exposure and gain authority. Guest blogging can be broken down into three main benefits:

  • Links – The main reason you’re doing guest blogging is to acquire inbound links back to your website, which will help you rank higher in the search results for specific keywords that you want to rank for.
  • Exposure – If done correctly and strategically, guest posting on high-quality sites can increase brand awareness and drive traffic back to your site through referral traffic from those blogs’ audiences.
  • Authority – In addition, guest blogging gives you credibility as an expert in your industry by publishing content on other sites that are authoritative (i.e., high domain authority) within their niche market

Blog Commenting

Blog commenting is a way for you to get backlinks from other websites. You can leave comments on your blog, other people’s blogs, and third-party sites such as forums or Reddit. Commenting on different types of sites will give you more diverse links, but it can be time-consuming and difficult if you don’t know what you’re doing.

To get started with blog commenting, first, find a post that would be relevant to your site’s content or niche (e.g., “25 Ways To Get More Traffic”). You should also make sure that the site allows comments so that it won’t cause any issues later on down the line (i.e., they approve every comment they receive). If this article already has some comments, try adding yours above one of those instead! It’ll help ensure readers see yours first—which will only increase its chances of getting picked up by Google algorithms over time because those users’ interests align with yours.” Click here to read more about How to do SEO for a website

Forum Submission

Forums are a great way to get links from high-authority websites and blogs.

Here’s how it works: you join an existing forum that is relevant to your niche, or you create a new forum and start posting on it. You then use these forums to post content that is relevant to your industry, answer questions posed by other members of the forum, and share links back to the website(s) of your choice.

This can be done in any number of ways; most commonly through starting threads with links embedded within them, but also through posting text-only posts with links embedded within them as well as participating in discussions without directly linking out at all (except maybe once every couple weeks).

The benefit of this strategy is that not only does it result in a link from an authoritative site/page but also helps build community engagement around your brand which may lead people who visit those forums regularly back through Google searches later down the line when looking for information related topics such as yours.” Click here to read more about What Is Off Page Search Engine Optimization

Document Sharing

  • Use a 301 redirect to avoid duplicate content.
  • Use a noindex meta tag to stop search engines from indexing certain pages.
  • Don’t use a no follow the link because it gives no SEO value, and it can hurt your site if overused.
  • Don’t share too many documents at once (don’t spread yourself too thin). If you want to share multiple documents on the same topic, save them for separate days or weeks so as not to dilute your efforts

Profile Creation

  • Create a profile on relevant sites.
  • Make sure your profile is complete, optimized for search engines, and links back to your website. (If you don’t have a website yet, finish up that project first).
  • Fill in all the sections of the profile with relevant information about you or your business, including where you live, what kind of business you run (if applicable), educational background (if applicable), etc..

Infographic Submission

Infographics are a great way to get links and social shares. They’re also a great way to present data in an interesting, easy-to-understand format. Infographics can be used as guest posts or shared on social media; the idea is that you should create content that is visually appealing and easy for people to understand.

Social Bookmarking

Social bookmarking is a popular way to drive traffic to your website. Social bookmarking sites are also good places to get backlinks from because they’re viewed as “authentic” by search engines and other websites.

  • Create a network of social media profiles and pages on popular social media platforms such as Facebook, Twitter, and Pinterest.
  • Submit your website’s URL to major social bookmarking sites like Digg and Delicious.
  • Write blog posts about the latest news in your industry or niche, then submit those posts to relevant blogs for syndication (you can do this with Feedly).

Article Submission

Article submission is a great way to build links for your website. Articles are easy to write, but you need to know what articles are relevant. You can submit your articles or use someone else’s article that may have more credibility or authority than yours. When choosing who you’re going to submit your article to, make sure they’re interested in the topic and will want their readership to read it as well!

You can also submit articles directly to online directories and niche blogs, but be sure that those directories and blogs accept submissions before sending them over!

Web 2.0 submission

Web 2.0 submission is one of the most common link-building strategies because it’s easy to do and can yield great results. The process involves finding websites that allow you to submit content, such as blog posts or images, then submitting your material and linking back to your site.

This strategy is not without its hazards, however; if done wrong it can result in a penalty from search engines such as Google. If you’ve never worked with web 2.0 sites before, here are some things you need to know about this kind of link building:

  • Web 2.0 sites aren’t always easy! They’re often built by people who have no experience in web design or SEO so they sometimes don’t understand how best to set up their site for maximum visibility on search engines (and therefore maximum traffic). This means that while they may be good sources of links, they can also be very frustrating if they require too much work on your part just to get the job done!
  • Don’t use them for links to your homepage! These days, most people consider single-page websites too spammy-looking (not least because they include no navigation elements) so any such link should come from somewhere else on your site instead—either one of the other pages listed above would be fine since those all have navigation bars at least (if nothing else).

Image Sharing

Image-sharing sites are a great way to build links. They allow you to upload images and share them with their community, who can vote on the images they like and comment on them. The more popular your image is, the more likely it will be shared by other users and picked up by search engines like Google.

According to Moz’s Open Site Explorer tool, which measures link popularity over time, there are several high-quality image-sharing sites that can help you build links:

  • Flickr (http://www.*flickr.*com/)
  • Imgur (http://www.*imgur.*com/)

Blog Creation and Posting

Blogging is a great way to build links. The more relevant content you create, the more likely it is that people will link back to your site. It’s important to write about things that are relevant to your niche, but don’t limit yourself if you want to branch out a bit. Try not to make your posts too short, though: at least 300 words and preferably 500+ words for each blog post. Be sure you include an actual link back to your website in every post; if possible, make sure the anchor text includes keywords related directly to the content of each blog post (e.g., “How To Start A Blog”). Click here to read more about What Is Link Building In SEO

Video Submission

Video submission is another one of the most commonly used link-building strategies. Video submissions can be done on a variety of platforms, and the benefits are many. For one thing, video content has been shown to drive more traffic than other types of content. Videos are also highly shareable, which means that once you have submitted it to a video directory or directory site (like YouTube), you will likely see your video spread across social media platforms like Facebook, Twitter, and Instagram.

Another way to increase website traffic with videos is by embedding them on blogs and websites to generate backlinks from those sources as well! Video submissions should ideally be relevant to the content being shared—otherwise, they may not receive any attention from Google’s algorithms at all–but if done correctly they’ll help improve rankings on search engines like Google.”

Classified Ads Submission

Classified ads are a great way to attract new customers to your site. If you have a product or service that’s in high demand, then classifieds can be an excellent way to get the word out about it. You can also use them as an opportunity to build relationships with potential customers by providing helpful information and building trust through testimonials.

In addition to helping you gain exposure and increase brand awareness, classified ads are also a great way to generate links back to your website from other sites. By taking out an ad on another person’s site (which they’ll usually pay for), they’re introducing their readership base directly into yours—resulting in more link love from other people’s sites!

Press Release Submission

Press releases are still a great way to build links, but you have to do it right. Write a compelling press release that’s relevant to your target audience. Submit the release to the appropriate sites and directories, and promote it via social media as well. Track the results—you may not see results immediately, but if you create good content for journalists, they will eventually write about it!

Review Posting and Product Listing Sites (eCommerce Websites)

One of the easiest ways to build links and traffic is through review posting and product listing sites, or eCommerce websites. These sites allow you to submit your products for free or for a fee, and in return, you will receive a link back to your website.

Review posting and product listing sites are great ways to get links and traffic because users can leave reviews about products they have bought. The user reviews are generally considered high-quality content that search engines have been known to favor over paid ads (in fact, Google doesn’t even show paid ads on their first page anymore).

There are two ways of getting listed on reviews sites: buy the product yourself or ask the manufacturer if they want their products listed. If the manufacturer wants their products advertised then it is probably best not to bother them with any other requests unless there is an opportunity where both parties win more than just one sale (e.g., affiliate schemes).

Question-Answer Posting on Social Media Platforms (Facebook/ Twitter/ LinkedIn etc.)

This strategy is great for link-building and can be used in several ways to get your content seen by a wider audience.

  • You could post questions related to your niche, or you could even ask for help from the community by asking them if they know any good resources that would answer the question.
  • The answers will then be posted directly onto your site which helps with getting traffic and also helps build links back to your website as people might want to read more about the topic after seeing it on yours!

Link building is not as easy as it sounds. You need a strategy and you need to know the right places to build links and the right content to build links.

Are you starting to see why link-building is so important? It’s because if you have an amazing website with great content, but you don’t have any backlinks pointing at your website, then no one will ever find your site! How do people find websites on Google? They search for keywords related to what they are looking for.


If you want to succeed in link building for SEO, then you need a strategy. The above-mentioned strategies are some of the most commonly used ones, but there are many other ways as well. The key is to choose the right strategy for your business and execute it consistently over time so that you can see results.


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